A multinational full-service marketing communications agency network, MediaFuse-dentsu International, has appointed Sodiq Oyeleke, a versatile multi-media journalist, as its Group Corporate Communications Manager in Nigeria.
Oyeleke, who is the first to occupy such a position in the company, is an award-winning journalist and one of the leading digital and data journalists in Nigeria with over 10 years of experience within the media industry.
Before joining dentsu Nigeria, he worked at The PUNCH Newspaper, Daily Times; and Daily Independent as an Assistant Online Editor. Oyeleke is an Associate of the Nigerian Institute of Public Relations and a specialist in political, inter-governmental, corporate and crisis communications
Also, Adeleye Fabusoro was appointed as Production Consultant of The Story Lab Nigeria.
Fabusoro, the Production Consultant for The Story Lab, spent over 14 years in several top media companies working for over 18 countries. He has produced more than 2,500 episodes of drama series, 700 episodes of TV shows, 30 documentaries, 30 feature films, eight short films and television commercials.
Seventy employees, including top officials, have also been promoted by Media-Fuse Dentsu across its agencies – Carat, Dentsu Creative, dentsu X, IproViz, Red Star, The Story Lab and Amplifi System. Among them, six top officials of the company were elevated to senior management positions.
Marian Ogaziechi was promoted to General Manager/Chief Operating Officer of The Story Lab and Amplifi System (Agyle Nigeria); Adekemi Alegbeleye, General Manager//Chief Operating Officer of Dentsu Nigeria; and Funke Adekola, General Manager/Chief Operating Officer of Dentsu McgarryBowen (DMB) and Isobar transforming into Dentsu Creative.
Others include Ugochukwu Maduagwu promoted to Media Director and Head of Business for Red Star Nigeria; Theresa Ogah, Media Director, IproViz Nigeria (formerly Vizeum); and Lola Akinyele elevated to the position of Strategy Director of Isobar Nigeria transitioning to Dentsu Creative Nigeria.
The announcement of the promotions was greeted with joy from members of staff as some employees also received appreciable rewards for their outstanding performance.
MediaFuse-Dentsu International’s Group Chief Executive Officer and Managing Partner, Mr Emeka Okeke (FRPA), added that the promotions would take immediate effect.
According to Okeke, the promotions were done to recognise the contributions of the company’s most-valuable resource – human capital.
Okeke explained that the promotions were made despite the economic challenges in the country to reaffirm the firm as a leading employer with human capital development at the core of its operations.
He said, “They are our most-valued assets and we cannot afford not to reward them despite challenges in the operating environment. With these promotions and appointments, we are set for a new drive-in brand building and communication experience
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